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Did you know 83% of the online population ages 13 to 54, use social media?  (Knowledge Networks report) You are about to learn What is Social Media?

Social Media is a broad term that defines the various activities which integrate technology, social interaction, and the content (audio, visual, words, drawings, etc). Traditional media (print, broadcast, etc) provide platforms to deliver content, however social media provides platforms for content along with the ability of interaction and networking.

Some say that social media is simply “people having conversations online.” Social media is the “new” way to communicate. While the messages might be the same the methods have changed.

Social media sites allow a two way dialogue as opposed to traditional media where the message is a one way street. Now users can comment and interact with the message.

To promote these conversations, the following platforms are used:

According to Alexa.com, which tracks the top websites in the world, out of the top 100 US sites, 16 of them are social media sites.

Let’s look a little deeper into the numbers. Over 75% of online users have read a blog and 50% have started their own. Close to 67% have joined a social network. More than 60% have uploaded photos to photo sharing sites and 90% have watched videos on video sharing sites.

Social media is only becoming more popular, by the time you read this article, these numbers will most likely be very low and outdated.

Social media is the future. Get started.

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