How to Set Up a Google Adwords Campaign?

Josh Fuller — Tue, 21 Jul 2009 22:38:22 +0000

Pay per click marketing can be a fast and effective way to get traffic through the search engines. If you are on Google and you are searching for “Josh Fuller,” Google will take your search term (Josh Fuller) and show information that it feels matches your search term most directly. Two types of results will appear on this page. The main area in the middle of the page is the organic or non paid results. At the top and to the right of the organic search results are the inorganic or paid sponsored results.

Your Ad Here

Did you know at the time of this writing there are almost a billion searches a day? Studies show more than 75% of online visitors can be reached through pay per click marketing. Google has a 75% market share in North America and in Europe and controls more traffic than Yahoo and MSN combined. The pay-per-click service on Google is called Adwords and due to Google’s sheer size, it is one of the best ones out there.

The process is simple: you create an account with Google, create an ad linking to your site, and submit a credit card. Every time someone clicks on your advertisement Google bills you whatever agreed to pay (bid) for that click.

The first step to a successful pay per click marketing program is to identify the relevant keywords. You need to find out what words will be used by online visitors for searching information or the products that are being sold through your business.

A common problem with new pay per click advertisers is that they use too many keywords. Since you pay every time someone clicks on your ad, you only want your target audience seeing your ads. For Example, let’s say you are a Marketing Consultant who lives in Newport Beach and you service small to medium companies. When Google asks you to enter your keywords or keyword phrases, you might enter:

1. Inexpensive Marketing Consultant

2. Top Internet Marketing Services

3. Marketing Consultant Newport Beach

Don’t use the word “marketing” or “Internet marketing,” because you would be attracting too large of the market. Bigger is not better in this case, start with your niche market, then add broader keywords.

Once you have your keywords, you will write your ad(s) that your prospective customers will see. You want to write an ad that grabs the reader’s attention, highlights your major benefits, and has a call to action. Here are a couple examples of ads I have written and have had success with:

Attention Business Owners

FREE Internet Marketing Consult

Call Now! 949.612.XYXY

www.billionairebythirty.com

Looking to Skyrocket Sales?

Newport Beach Business Owners!

Increase Sales Guaranteed

www.billionairebythirty.com

Here are step by step instructions on how to set Up a Google Adwords account:

STEP 1: Go to Google AdWords http://adwords.google.com/

STEP 2: Click START NOW

STEP 3: Sign in with your Gmail account or with another email account

STEP 4: Then Click Sign in to your AdWords account

STEP 5: Once you are signed in click on the CREATE YOUR FIRST CAMPAIGN

STEP 6: Under the General Tab, write the Campaign name, write the name of your campaign, ex. Billionaire By Thirty

STEP 7: Under the Audience Tab Enter the Location you want your ads to run, you can specify region and city.

STEP 8: Enter the Language your customers speak.

STEP 9: Under Networks, devices, and extensions, click All available sites and devices or if you just want to advertise on the Google search engine and partners click Let me choose

STEP 10: Under Bidding and budget click either Manual bidding for clicks or Automatic bidding to try to maximize clicks for your target budget and for CPC bid limit, put the most you are will to pay for each click, you can start as low as $0.01.

STEP 11: Under Budget put in the amount you are willing to pay per day. If your budget is $100 per month, then your daily budget would be $100 divided by 30 or $3.33 per day.

STEP 12: Next under Create an Ad you will want to write a Headline (25 characters max) Description 1 (35 characters max), and Description 2 (35 characters max), Display URL (35 character max) and Destination URL (1,024 characters max)

STEP 13: Next under Keywords you want to enter all the relevant keywords, for example; Internet marketing, affordable Internet marketing services, online marketing tips, free emarketing consultation, Newport Beach marketing consultant.

STEP 14: Click Save and Continue to Billing

STEP 15: Under Billing enter you Billing Information, once you put in your credit card or debit card info and Google approves you account, you are up and live.

-LIVE WELL

JOSH “Billionaire By Thirty” Fuller

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