It’s a fact that most people don’t buy as a result of an initial marketing contact. Research shows the average customer needs to see your message at least 7 times before they are confident enough to make a purchase. A study done by the Association of Sales Executives revealed that 81% of all sales happen on or after the fifth contact. 

The typical marketer will follow up with an interested prospect once, then sit back and wait. They are will wait for the prospect to visit their web site, place an order, email with further questions, or take another desired action. However they end up waiting for a long time.

The fact of the matter is you need a way to continually stay in contact with your prospects. Successful internet marketers agree one of the most powerful ways to promote products that you are selling is through follow up marketing.

There are a variety of things that can prevent prospects from taking desired action as a result of initial marketing contact. Here are the top reasons:

• Forgot about your offer
• Procrastinating
• Misplaced your offer
• Deleted your information
• Busy
• Distracted by information overload
• Don’t have enough information to decide what to do about your offer
• Don’t have enough money to buy at this time
• Haven’t developed enough trust in you
• Comparing your offer to competition

You’ve probably heard the following cliché before, but it’s worth repeating: “Sales is a numbers game.” The greater number of contacts you have with a prospect, the greater chance they will finally act on your offer.

The reason this is true is because the more we can communicate with the prospect, the more they will get to know you, will like you, trust you, and most importantly remember you.

Our follow up marketing system needs to be systematic and automatic so that you don’t have to lift a finger but the job still gets done. You must automate your follow up system as much as possible; this is where 99% of all the breakdowns happen in well-intentioned follow up marketing systems.

To automate your follow-ups you need to consider using an email autoresponder system. There are tons of great autoresponder programs on the market, but the best and cheapest autoresponder on the planet is v-mail. What an autoresponder does is allow you to create email marketing messages that are placed in sequence and every time someone signs up for your list they will automatically receive your sequential email marketing messages. You have to set it up once but then automation kicks in. It is like having a perpetual money machine. The best autoresponder on the planet is V-MAIL 

You now can see how follow-up marketing will result in better communication and more sales. After all isn’t that the name of the game?  

Live Well,

Josh “Billionaire By Thirty” Fuller

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