1. Reuse and Recycle- Take your core marketing messages you have already created and reuse it over and over again, tweaking it slightly.
2. Mime Your Website- You no doubt have accumulated tons of valuable content on your site. Why not put those existing product descriptions, pictures, press releases, and mission statements to good use.
3. Use Third Party Content- There are many experts who will license their content to you for very cheap or for a link to their site.
4. Develop Relationships with Bloggers- Statistics shows there are currently 130 million blogs and about 200,000 new blogs are added every day (May 2009). Blogs are made by people who want to share their thoughts, opinions on topics they care about, simply ask them is you can redistribute their info as long as you give them recognition, many will jump at the chance.
5. Hire a Professional Copywriter- There are many freelancers who can write clean effective copy for very cheap (www.elance.com)
6. Use a Photosharing Site- There are websites that offer free, high resolution images that would be perfect for your emails. I use and love Photobucket, feel free to use any of my images at http://s553.photobucket.com/albums/jj397/jfkfuller/
7. RSS and HTTP:Get - These are technologies that enable you to automatically populate your emails with content from other online sources. RSS stands for Really Simple Syndication, and HTTP:Get is a coding term, both allow a marketer to put content right from another web page with any creation or upload necessary.

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1. What’s the Point? - Have an end objective before you write your message. You are NOT just sending out emails, you need a call to action. What do you want the reader to do after they are done reading? Visit your website, download a free e-book, call a toll-free number, etc.
2. Baby Steps- Don’t worry if you don’t have hundreds of brilliant emails to send your list. Just sending a message saying “I want to wish everyone a wonderful week, and encourage everyone to; follow your heart, practice daily, and never give up,” can be a very effective way to build trust.
3. Short & To The Point- Keep your emails brief and make sure to write short paragraphs. No one wants to open their email and read a novel.
4. Be Real- Your product, service, business should offer real value to the public, don’t send out a boring sales-pitchy commercial.
5. Special Specials- You can send out anything you can think of. Experiment sending out specials like, “24 Hours Only, 25% off all our products,” or “If you spend $500 or more, we will throw in a free $20 gas card.”
6. Please Be Interesting - Think about what happens when you get a boring email, you delete it right? Unless you can capture the reader’s attention in the first second or two, your message will end up in the trash.
7. Spend Time on the Content- Developing relevant emails does require content, but it doesn’t necessarily mean more work. (Top 7 Techniques to Create Content for Your Autoresponder and Email Marketing Campaigns)
8. Make Me Look- Before your message ever gets in front of your intended party’s eyes; you have to get them open the email first. This is where we need to have a unique subject line. Test different subject lines to see what works and what doesn’t. If you wrote an email with the title “Open This Email or You Will Die,” you should get most people to click on it, but it might not be the best idea.
9. Turn the Tables- Image if you were sent the message you are thinking about sending. Would you open it? Would you read it? Would you be moved to action? If not then change it so you can answer yes to all these questions.
10. Spell Check- Check your spelling and grammar, if you are trying to position yourself as an expert in your field, emails riddled with punctuation, grammar, and spelling mistakes should be avoided. (However, perfection is impossible, mistakes do happen)
11. Take Credit- Don’t assume the reader knows who you are and what your company or website is. Include your contact information: name, business name, website, etc
12. Get Started -Remember, life is 80% take, 20% ask. Don’t wait to add start sending your list information. Life is short, take action!

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Building a list is a huge secret to being successful online. Your goal should be to create a bond of trust between you and your subscribers. Make sure you deliver real value. Treat them with respect and only promote products that you are sure will live up to their expectations.

Building your list is a constant task that must never be neglected. Constant attention needs to be paid to the continual growth and expansion of your list. You need to treat your list like gold, because in reality, prospects on your list are the ones who will buy your products and put money in your pocket.

To get your message to your list, you could send your emails one by one, but over time your list will be hundreds then thousands long. There is one tool that is absolutely necessary for successful email marketing campaigns. It’s called an autoresponder (How to Use Autoresponders To Dramatically Boost Sales! ). It’s probably the single most useful tool ever created for marketing online.

What an autoresponder does is allow you to create email marketing messages that are placed in sequence and every time someone signs up for your list they will automatically receive your sequential email marketing messages. You have to set it up once but then automation kicks in. It is like having a perpetual money machine. This is very effective in building rapport with your list, provided the information is timely and good. You can build credibility and when you offer products that the subscribers have to pay for you will receive a better conversion if you have established credibility. The best autoresponder on the planet is v-mail, Click Here to Get Set Up for Pennies

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