1. Go Against a Long Held Belief- We are conditioned, brainwashed to believe certain things are facts and we accept them as such. For example, most people believe, “You must attend a four year college if you want to get a good job.” Challenge that belief with “Successful 19 Year Old College Dropout Says, If You Want to Be a Billionaire, Don’t Go to College.”
2. Disagree With an Expert- Our society puts “experts” on a pedistool and what they say is often deemed as fact. Don’t be afraid to disagree with an expert if you believe the contrary view. For example, Jim Rogers an Investment Guru, is regularly on business new stations, because he vehemently opposes the economic policies of our government. He says the first thing our country needs to do to get out of this recession/ depression is to abolish the Federal Reserve and fire Ben Bernake. Not exactly as politically correct as raising taxes.
3. Align Yourself With a Controversial Topic or Event- There are many websites that get tons of traffic because they provide very interesting content on UFO’s, conspiracy theories, mud wrestling, etc.
4. Report on a Controversial Topic- We all know The National Enquirer reports on strange, unusual, and controversial topics and we have all been guilty of reading a page or two in line at the grocery store.
5. Do Something Controversial or Unusual- Richard Branson once rode down Time Square, New York in a tank to celebrate his Virgin Cola product launch. Dennis Rodman use to dye his hair a variety of different colors. On my website I put pictures of me surfing, modeling, etc. Don’t be afraid to be shocking

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Have you noticed how much competition there is today? You should know by now in order to make a nice income online, it’s not enough to just to have a website, you must make them stop and look. Controversy Marketing is an extremely powerful, cost effective marketing method to explode your business.

Very few people know this secret. Are you ready? It really doesn’t matter what you are selling. You have to stand out and be memorable. Don’t be afraid to make waves. Have an opinion. Get as far away from the middle ground as you can. You can sell the same thing everyone else does, in the same way, with the same approach, without an opinion, never offend anyone, take no chances, go only with what is safe, and take the advice of others.  

Or you can create your own niche, find your own unique angle, and actually have fun with your marketing. What if you had an opinion, challenged others, said things that showed your strong opinions, made people think, made people respond, made them laugh, made them tell their friends? Life is much too short to be boring.  

When you hear the name Howard Stern, what comes to mind? I’ll bet you don’t just think of a male disk jockey from New York who has a morning show. You probably think of a loud, obnoxious entertainer who is always doing something shocking. The truth is, Howard Stern is memorable. Why? He’s a little nuts, different, and isn’t afraid to push the envelope. Remember in everything you do, your goal is to be memorable.

My website is called Billionaire By Thirty. Almost every day I get an email from someone who has a problem with my lofty dreams. They say a billion dollars before thirty is impossible, improbable, and just plain arrogant. But they are taking the time to write me an email and be presented with my marketing message and at the end of the day that is what matters.

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