1. Reuse and Recycle- Take your core marketing messages you have already created and reuse it over and over again, tweaking it slightly.
2. Mime Your Website- You no doubt have accumulated tons of valuable content on your site. Why not put those existing product descriptions, pictures, press releases, and mission statements to good use.
3. Use Third Party Content- There are many experts who will license their content to you for very cheap or for a link to their site.
4. Develop Relationships with Bloggers- Statistics shows there are currently 130 million blogs and about 200,000 new blogs are added every day (May 2009). Blogs are made by people who want to share their thoughts, opinions on topics they care about, simply ask them is you can redistribute their info as long as you give them recognition, many will jump at the chance.
5. Hire a Professional Copywriter- There are many freelancers who can write clean effective copy for very cheap (www.elance.com)
6. Use a Photosharing Site- There are websites that offer free, high resolution images that would be perfect for your emails. I use and love Photobucket, feel free to use any of my images at http://s553.photobucket.com/albums/jj397/jfkfuller/
7. RSS and HTTP:Get - These are technologies that enable you to automatically populate your emails with content from other online sources. RSS stands for Really Simple Syndication, and HTTP:Get is a coding term, both allow a marketer to put content right from another web page with any creation or upload necessary.

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1.      Lay the Groundwork- Before you can run an effective autosponder  campaign you need to get an autoresponder system. (The cheapest and best is by far V-Mail V-Mail Autoresponder: 50% Off)

2.      Test Run- Put in friends and family members names to get comfortable sending out your marketing message.

3.      Baby Steps- Don’t worry if you don’t have hundreds of brilliant emails to send your list, just sending a message saying “I want to wish everyone a wonderful week, and encourage everyone to; follow your heart, practice daily, and never give up.”

4.      Short & To The Point- Keep your emails brief and make sure to write short paragraphs. No one wants to open their email and read a novel.

5.      Be Real- Your product, service, business should offer real value to the public, don’t send out a boring commercial.

6.      Special Specials- You can send out anything you can think of. Experiment sending out specials like, “24 Hours Only, 25% off all our products,” or ” If you spend $500 or more, we will throw in a free $20 gas card.

7.      Please Be Interesting - Think about what happens when you get a boring email, you delete it right? Unless you can capture the reader’s attention in the first second or two, your message will end up in the trash.

8.      Make Me Look- Before your message even gets in front of your intended party’s eyes, you have to get them open the email first. This is where we need to have a unique subject line. Test different subject lines to see what works and what doesn’t. “Open This Email or You Will Die” should get most people to click on it, but may not be the best idea.

9.      Become Automatic- Load your autoresponder with information you want your audience to receive. Then schedule (a setting on your autoresponder) this information to be sent out at sequential times. For example, every Monday at 8:30 am, or everyday at 5:30 pm.

10.  What’s the Point? - Have an end objective before you write your message. You are NOT just sending out emails, you need a call to action. What do you want the reader to do after they are dong reading? Visit your website, call toll-free number, download a free e-book, etc.

11.  Turn the Tables- Image if you were sent the message you are thinking about sending. Would you open it? Would you read it? Would you be moved to action? If not then change it so you can answer yes to all these questions.

12.  Spell Check- Check your spelling and grammar, if you are trying to position yourself as an expert in your field, emails riddled with punctuation, grammar, and spelling mistakes should be avoided. 

13.  Take Credit- Don’t assume the reader knows who you are and what your company or website is. Include your contact information: name, business name, website, etc

14.  Get Started- Remember, life is 80% take 20% ask. Don’t wait to add an autoresponder to your business, (Go to V-Mail Autoresponder: 50% Off for the cheapest and best autoresponder on the planet, GUARANTEED!)

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So what exactly is an autoresponder? Autoresponders are a computer program that automatically replies to email messages sent to you by prospective customers. Sending out a mass email to your list can accomplish the following;

1. Let them know of upcoming deals
2. Keep them updated on price and product lists
3. Send them free valuable information with your marketing message
4. Tell them about company announcements

Send 10 messages a day or 10 messages a year. You could send a 100 page e-book on “SEO Tips” or a four word message like “Have a great day,” it’s entirely up to you.

Since most Americans check their email daily, autoresponders are wonderful way to stay in daily contact. This will keep you and your website in the top of your customer’s minds. Coca Cola spends millions of dollars a year keeping their marketing message etched in your brain, so the next time you’re thirsty, you instinctively grab a Coke.

We all know building relationships is a great way to help create and increase loyalty among your customers, which will ultimately equate to more sales.

Autoresponder are wonderful way to put the email portion of your business on auto pilot, instead of sending out hundreds or thousands of emails at a time. It’s important to remember, every autoresponder campaign starts with just one email contact. Don’t worry if you only have 1 name, as your business grows so will your list.  The important part is to get an autoresponder system set up, then focus on building a list.

What is the best autoresponder program on the market? There are many great autoresponder programs, but by far the best and cheapest autoresponder is V-Mail. V-Mail allows you to create email marketing messages that are placed in sequence and every time someone signs up to your list they will automatically receive your email marketing messages. You only have to set it up once, and then it’s automatic. If you don’t have an autoresponder system yet, you can get set up by clicking on V-Mail Autoresponder: 50% Off, and get started in minutes. If you are serious about earning five figures a month from you business, please don’t be cheap, invest a couple dollars in getting V-Mail.

By now you can see how important it is to have an autoresponder system as part of your business to stay in constant contact with your customers and prospects. The truth is all top online businesses have an effective autoresponder campaign, if you don’t, what are you waiting for?

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