Did you know Internet Yellow Pages (IYP) are used by over 65 million people every month to find local businesses and 82% of those people follow up offline, by personally visiting the store or calling the business?  Additionally 61% of those people make purchases.

Internet Yellow Pages are online versions of printed Yellow Pages. Online Yellow Pages advertising are an extremely effective way to reach consumers looking for local information.

You are about to learn the Top 10 Reasons Why You Should Use Internet Yellow Pages Advertising:

1.            Your Customers are Already There.65 million people every month look for local businesses on Internet Yellow Pages.

2.            Stay Competitive. If you aren’t advertising your business on Internet Yellow Pages, understand that your competition is.

3.            Play With the Big Dogs. With a properly written business profile you can easily appear as big as the industry leaders.

4.            Search Engines Love Internet Yellow Pages. Due to the popularity of Internet Yellow Pages, they have a high Page Rank and Alexa Ranking.

5.            Increase Your Page Rank. Every time your business listing goes live on an Internet Yellow Pages website, you will get a back link to your site, which will boost your page rank.

6.            Drive Quality Traffic Home. Potential customers searching on Internet Yellow Pages are searching for your products and/or services. The traffic you receive to your site will be targeted and qualified.

7.            Dominate the Search Engines. You want all your marketing platforms to rank high in the search engines when your customers search for you. If someone types in your company name, you want to dominate the first page of results.

8.            Build Brand Awareness. The more platforms you can promote your brand, the more aware your target market will be.

9.            Quick and Easy. Signing up and creating a profile is painless. There aren’t too many better ways to drive traffic to your site that require such little effort and time.

10.        Free. Free. Free. Did I mention free? Internet Yellow Pages are a phenomenal free form of advertising.

Here are the  Top 10 Tips to Get Traffic with Internet Yellow Pages:

1.            Optimize Your Business Name. Use your keywords in your business name. Don’t be afraid to add your city to your business name, for example “Tony’s Pizza Brooklyn, instead of just “Tony’s Pizza.”

2.            Effective Headline. Don’t just think of Internet Yellow Pages as a platform to promote your phone number. Internet Yellow Pages are a great place to turn a prospect into a sale. Gain the reader’s attention with a strong headline.

3.            Keywords, Keywords, Keywords. Pick a two or three of your top keywords and use them throughout your Internet Yellow Pages profile. Use Google AdWords Keyword Tool, a great free tool to generate ideas www.google.com/adwords/keywordtool.

4.            Make Them Look. Focus on writing compelling copy to attract and engage your target audience in from the search engines and directories.

5.            Buyer Beware. While Internet Yellow Pages are free to join, almost all of them will try to up-sell you a variety of services; more pictures, e-mail link, more detailed company description, a link to a coupon that customers can print out. Only spend the money if it fits your needs.

6.            Use a Professional Picture. Don’t post poor quality photos of your business. A picture is worth a thousand words.

7.            Positive User Reviews. Encourage friends to comment on your business. When we see a large number of positive reviews for a restaurant, book, or movie, we are much more inclined to want to learn more.

8.            Pick the Correct Category. Make sure to pick the correct category for your business. You would be surprised how many people are lazy here. Make sure you fill out the information correctly. Internet Yellow Pages classify businesses by product, service, geographically, annual business volume, age of business, etc.

9.            Embed Your Business Address in Your Website. To make it easy for the search engines to find your site, put your business address in the following places; your website’s title and meta description, website footer, and inside the body of the text of your web pages. 

10.        Utilize as Many Internet Yellow Pages as Possible. The more places you can put your business information the easier it will be for your customers to find you.

Here is a List of the Top Free Internet Yellow Pages:

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