We all know effective advertising is the backbone of any business. If you don’t have an audience, you don’t have traffic, you don’t have customers and you certainly don’t have sales.  Unfortunately, most business owners aren’t savvy online and don’t know how to drive traffic to their website. As you read this article you will learn how to get paid to advertise with social advertising?

Social Advertising is communities of “viewers” who are paid to look at your website for a minimum of 20 seconds. This allows the viewer to either bookmark your site, opt-in to your email list, or make a purchase. Social Advertising sites are a paid form of advertising with one big twist, they pay you back a percentage of your advertising cost in the form of a rebate if you participate in the community and look at other member’s websites.

 

 

 

WHY USE SOCIAL ADVERTISING SITES AS PART OF YOUR E-MARKETING STRATEGY?

Ø  Promote Your Websites

Ø  Generate Traffic To Your Website

Ø  Increase Sales Off Your Website

Ø  Earn Back Your Advertising Costs Back

Ø  Get Paid to View Web Sites

 

THE THREE R’s OF SOCIAL ADVERTISING

We all know reading, writing, and arithmetic are the fundamentals of elementary education. To understand the foundation of Social Advertising, we will redefine the Three R’s as rebates, referrals, and revenues.

 

REBATES

Definition

REBATE - A partial refund following a purchase.

 

You are obviously familiar with the concept of a rebate. For example, if you go into Best Buy to purchase a $1,000 computer and $200 is given back to you in the form of a rebate, the company is paying you back a percentage of your purchase, which in this case is 20%.

 

Another example is when you purchase a cell phone from a company such as At&t. A phone that costs $200 may have a $100 rebate, which pays you back 50% of your purchase price. They may offer a cheaper $50 phone which may have a $50 rebate, thus paying you back 100%, hence making the phone free. As consumers, we are all very familiar with these types of rebates as they have become very common in the market place.

 

However, let’s take the AT&T example one step further. What if AT&T gave you back 125% rebate on any of their phones? A new iPhone that costs $200 would pay the customer back a $250 rebate, which essentially becomes a $50 or 25% profit. AT&T would need guards for crowd control from all the customers climbing over each other to receive the rebates. Many of you, in business, already understand these types of rebates which are defined as Loss Leaders, because they compel or LEAD customers to purchase the products or services offered.

 

Definition

LOSS LEADER - A product or service sold at a substantial discount in order to

generate additional sales.

 

Even if a company takes a LOSS on that specific product (cell phone), these rebates create demand and excitement for that business which translates into consumption of other products and services the company offers.

 

Let us continue with the cell phone example. AT&T not only sells phones in their retail outlets, they also provide cell phone services (monthly packages, ear pieces, cases, Internet, cable, etc). You may have received one of those $50 phones with the $50 rebate and essentially paid nothing for that phone, but along with every phone, comes a monthly bill for the service provided by the AT&T network. This network service comes in a 1 or 2 year contract with your cell phone provider, which insures a certain minimum amount of revenue for them over that period. You pay AT&T $50-$150+ every single month. As you can now see, a portion of that revenue actually pays for the phone you paid nothing for. So in essence, cell phone companies have at least one other source of revenue to be used for issuing these rebates. This is how they can offer a free phone, because your 1, 2 or 40 years as a customer generates enough revenue to pay for the free phone.

 

Social Advertising sites also use this business model. Social Advertising sites not only make money from selling advertising across their network, they also generate income from other sources.  Social Advertising sites share their revenue that they make from the following sources:

 

ü  Domains Registration

ü  Hosting

ü  Website/ blog templates

ü  Build Your Own Blog

ü  Email Services

ü  E-Commerce Shopping Carts

ü  Online Conferencing Services

ü  Search Engine

ü  Pay Per View Surfing Platform

ü  Monthly fees

 

HOW CAN SOCIAL ADVERTISING SITES PAY YOU TO ADVERTISE?

 

Google’s and Yahoo’s total revenue for 2008 was over $20 billion and $7 billion respectively. However most people who use Google and Yahoo haven’t seen one penny from either company. Social Advertising sites share daily revenue with their members. This gives members an incentive to return everyday and continue looking at other businesses websites. Social Advertising sites pay their members a rebate to generate demand for their services, by utilizing the loss leader principle.       

 

An example of television commercial advertising works well to demonstrate this. Many years ago when television was still new, people would sit and watch the commercials between and during programs. There was a real interest in anything that was broadcast over the television. Nowadays, when commercials come on we change the channel, get some food, or just fast forward through them. We simply tune-out the commercials (advertisements).

 

Think about it this way. What if the television networks actually paid you to watch the commercials? Would you watch these advertisements if you could generate an income? Most of us would if we actually received cash for doing so. We would have a financial stake in watching the commercials (advertisements).

 

This is exactly what Social Advertising sites do every day. When individuals understand this information, they do not hesitate to become an advertiser. While issuing rebates in nothing new for businesses, adding a referral component is.

 

REFERRALS

Definition

REFERRALS- recommending the use of a certain product, service, or idea.

 

What if Google paid you every time you used their search engine? Would you even consider using Yahoo or Bing ever again? Of course not. What if Google not only paid you for using their search engine, they paid you for telling others they could earn money too?

 

Definition

WORD-OF-MOUTH ADVERTISING-An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service.

 

***Rent the movie Perfume: set in the colorful backdrop of 18th century France, about the story of the misanthropic, sociopathic, olfactory genius Grenouille and his homicidal quest for the perfect scent. Then go eat at Big Belly Deli at 6310 W Coast Hwy Newport Beach, CA and enjoy the best sandwiches you’ll ever eat***

 

These are merely suggestions to people we know and who value our opinion. We are simply relaying a good experience we had to individuals we know. It is then up to them to decide if they will act on our recommendation. In these examples we are engaging in “word-of-mouth advertising” for the movie studios and a restaurant chain, and for free I might add. When have you received a check for recommending a movie? Probably never! However, many companies are now starting to pay you for your recommendations.

 

Let us take a look at one such example, “Bank of America’s $25 Referral Bonus Program.” You can get $25 and the person you refer can get $25 when they open a Bank of America personal checking account. Here both the referrer and the referred collect the same amount of referral bonus.

 

The more referrals you make, the more rewards you get. There’s no limit on how many referrals you can make. This is Bank of America’s way of thanking you financially for recommending them to others. Countless companies have adopted this approach to referrals.

 

Much in this same fashion, referring other business owners who want to promote their website(s) is what is being suggested here. If you would rather not engage in referring on any level, that is perfectly fine, you will still generate a percentage of your advertising costs back.

 

REVENUES

Definition

REVENUE- the total amount of money received by the company for goods sold or services provided during a certain time period.

 

Social Advertising sites are Internet Service Providers and their revenue comes from; Internet advertising, domains registration, hosting, website/ blog templates, build your own blog, email services, e-commerce shopping carts, online conferencing service, search engine, pay per view surfing platform and monthly fees.

 

Members of Social Advertising sites are able to refer others to purchase any of the above services. This form of WORD-OF-MOUTH ADVERTISING brings in additional revenue for the company and commission for the member.

 

For example if you explain to a business associate who owns a nutritional company that they can promote their website in the Social Advertising community and they decide to buy $2,000 worth of advertising. The company would bring in $2,000 worth of revenue and you would earn a 10% or $200 commission.

 

SOCIAL ADVERTISING SUMMARY

The Three R’s; Rebates, Referrals, Revenues, signify the entire scope of what Social Advertising sites are about.

 

Internet advertising is the fastest growing industry in the history of world commerce. Having your business buried millions of results deep in Google searches, or having to pay a large fee to get on the first page is a losing battle. Social Advertising is a great platform that encourages participation of the advertisers through rebate incentives.  

 

Can you imagine the stress that would be eliminated if the rent or lease on your office or store was paid for every month with these rebates? Or income was generated for a new company car? What you generally considered an advertising expense could now create an additional source of income.

 

I have researched all of the top Social Advertising sites and have concluded that iNetGlobal is the best. You can join this Social Advertising site for free and get free visitors to your website. Sign-up is free and only takes a couple minutes. Simply go to www.foellmer.inetglobal.com and click JOIN NOW!

 

Related posts:

1. What is Social Advertising? Social Advertising is communities of "viewers" who are paid to...
2. What is the Best Social Advertising Site? Do you know how valuable you are as an Internet...

Related posts brought to you by Yet Another Related Posts Plugin.