Remember the last time you tried to order takeout from a Chinese restaurant, but didn’t have their number. So you ran a search on Google and 10 minutes later you still didn’t have the number. We have all experienced the frustration of companies hiding online.  To make it easy for your customers to find you online, you need to learn How to use Local Search Marketing to Promote Your Business?

If you type “fuller counseling seattle” into Google, the first result is a map with company information for my sisters practice Fuller Counseling.

How did she get the first result? I submitted her company information to the Local Search Engines and Local Search Directories.

Many people are searching locally for restaurants, homes for sale, jobs and just about anything and everything you can think of. Most people don’t search for generic terms like “counseling,” they search for generic terms in combination with a local term like “counseling seattle.”

My sister’s “counseling” site can’t compete with the hundreds of thousands of other “counseling” practices on Google.  She doesn’t need to because all she really cares about are her local prospects in a 15 mile radius and that is what local search marketing is great for.

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The top 3 local search engines are; Google Local Business Center, Yahoo Local, and Bing Local Listing. You can submit your business to all of them for free. Local search engines use geo-targeting, which is technology that tells the search engines exactly where your computer is geographically located, in order to give the most relevant results possible.

Local Search Marketing is a phenomenal way to get free local traffic to your site. Here is a List of the Top Free Local Search Engines and Local Search Directories:

Submitting your business to the top Local Search Engines and Local Search Directories isn’t enough, you need to learn the Top 10 Tips to Get Free Traffic With Local Search Marketing:

1.      Optimize Your Business Name. Use your keywords in your business name. Don’t be afraid to add your city to your business name, for example “Tony’s Pizza Brooklyn, instead of just “Tony’s Pizza.”

2.      Add Keywords to Your Business Description. If people are searching for “pizza Brooklyn” that keyword phrase should be in the business description.

3.      Make Them Look. Focus on writing compelling copy to attract your target audience in from the local search engines and directories.

4.      Use a Professional Picture. Don’t post poor quality photos of your business. A picture is worth a thousand words.

5.      Encourage Friends to Comment on Your Business. When we see a large number of positive reviews for a restaurant, book, or movie, then we are much more inclined to want to learn more.

6.      Keywords, Keywords, Keywords. Pick a couple of your top keywords and use them throughout your local search profile. Use Google AdWords Keyword Tool, a great free tool to generate ideas www.google.com/adwords/keywordtool

7.      Pick the Correct Category. Make sure to pick the correct category for your business. You would be surprised how many people are lazy here.

8.      Utilize as Many Local Search Engines and Directories as Possible. The more places you can put your business information the easier it will be for your customers to find you.

9.      Embed Your Business Address in Your Website. To make it easy for the local engines to find your site, put your business address in the following places; your website’s title and meta description, website footer, and inside the body of the text of your web pages.  

10.  Get Started. Your site won’t get thousands of visitors from Local Search Engines and Local Search Directories unless you get started. What are you waiting for?

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