Anyone who keeps an eye on trends knows that Web 2.0 is an excellent way to get targeted traffic to your website, dominate the search engines and boost profit. You are about to learn How to Use Web 2.0 to Build an Online Presence?

Web 1.0 was created and controlled by large companies; however Web 2.0 is driven by users. The Internet and Web 2.0 has leveled the playing field. This is great news for you and me, because with just a little knowledge and effort we can compete with the major industry players.  

Web 2.0 has been called an upgrade to the World Wide Web. While it’s still the web, it’s a new and improved version of the web. For example; Britannica Online has been replaced by

Wikipedia, personal web pages have been replaced by blogs, content management

Systems replaced by Wiki sites and directories replaced by tagging.

Here are a few examples of those technologies:

According to Alexa.com, which tracks the top websites in the world, out of the top 100 United States websites, 16 of them are Web 2.0 sites.

Web 2.0 is basically an interactive approach to using the Internet. Web 2.0 encourages site visitors to interact through blog posts, forum post, social networking comments, video search sites, etc.

The truth is, no one likes to be sold to, we can spot a sales pitch a mile away. Web 1.0 was driven and controlled by the “powers-that-be,” while Web 2.0 is powered by the online community. If a Las Vegas casino tells you they have the “loosest slots,” would you believe them? Maybe, but it 5,000 past guests of the hotel said they have the “loosest slots” then we would be much more inclined to believe it.

Why Use Web 2.0?

1.      Increase quality targeted traffic to your site

2.      Help all your sites (primary website, blog, social media sites) rise in the search engine rankings

3.      Build a opt-in list/ subscribers

4.      Generate qualified leads

5.      Build brand awareness

6.      Forge new business partnerships

7.      Lower your marketing expenses

8.      Compliment other offline marketing efforts

9.      Direct feedback from customers

10.  Close more sales, boost profits

Top 20 Tips to Explode Your Business With Web 2.0

1.      Content is King. Your content really needs to be outstanding; there is just too much competition online today. It has to give the user a reason to visit in the first place and a reason to return often.

2.      Have a Voice. Be active in the community, if you can truely add value, people will be impressed with what you have to say. They will view you as an expert and it’s much easier to sell if the public has branded you as an expert.

3.      Focus on Delayed Gratification. Our society has infected us with the idea that we need instant gratification. Everyone owns a microwave and lottery tickets are bought by millions of people. Using Web 2.0 to get visitors to your site will not happen overnight. You need to stay focused and be consistent with your efforts

4.      Don’t Spread Yourself Too Thin. There are so many great Web 2.0 venues, it’s virtually impossible to use them all. You need to pick a couple that compliment your business.

5.      Direct Traffic Home. Use Web 2.0 platforms to drive targeted traffic to your blog or website.

6.      Keep Your Message Consistent. You may be on ten different Web 2.0 platforms, while each platform is unique and different, your marketing message needs to stay the same.

7.      Don’t Be Salesy. Don’t try to sell anything on Web 2.0 sites. Use Web 2.0 to drive traffic to your blog or website. Find a natural way to refer to your products along with a link to your site. This is the #1 mistake people make with Web 2.0.

8.      Use Your Friends. Invite friends and family to join your network in order to get the ball rolling. Having large networks appeals to our voyeuristic nature. Most of us like see what other people are looking at and what they find interesting.

9.      Keywords, Keywords, Keywords. Pick a couple of your top keywords and use them throughout your Web 2.0 platforms. Use Google AdWords Keyword Tool, a great free tool to generate ideas for your keywords list www.google.com/adwords/keywordtool.

10.  Use a Vanity URL. Most Web 2.0 technologies let you pick your username which ends up in your URL.  If you sell “H2 Hummers,” put http://www.youtube.com/user/H2Hummer

11.  Leave Your URL Behind. While visiting your Web 2.0 platform, many people will want to learn more about you. Make sure links to your website are prevalent and easy to find.

12.  Be Real. Create and optimize your Web 2.0 profile. Be as descriptive and real as possible. No one likes connecting with a faceless corporation.

13.  Quality Matters. Don’t post poor quality content or you are wasting your time.  Web 2.0 rewards quality not quantity. However a quantity of quality is optimal.

14.  Know Your Audience. Who are you speaking too? Who will be viewing your material? Speak the language of your niche.

15.  What’s the Point? Have an end objective. What do you want the user to do? Visit your website; call a toll-free number, etc.

16.  Do Your Homework. There’s a lot of free information available that will help you become familiar with Web 2.0. I have hundreds of free articles on www.billionairebythirty.com to help you have success with Web 2.0.

17.  Baby Steps. Don’t worry if you haven’t spent any time with Web 2.0 and don’t know exactly what to do. Every guru had to start right where you are at right now.

18.  Be Patient. The reason 99% of people will never have success online is because they aren’t patient. Just like in real life, it takes time for people to get to know, like and trust you. They don’t have to know, like and trust you a lot, just a little.

19.  Get started. You won’t have success with Web 2.0 if you don’t get started. What are you waiting for?

20.  Have Fun. If you aren’t having fun, then you’re doing something wrong.

No related posts.