How to Use Video Sharing Sites to Skyrocket Sales?
By Josh Fuller on Aug 12, 2009 in Internet Marketing Tips, Tricks and Secrets, Video Sharing Sites
Do you know what the most viewed online video in history is? Do you know how many times it has been viewed? The video is called Evolution of Dance
and it has been viewed 124,174,314 times! (As of August 10th, 2009) Could having 124,174,314 people watching your company video be beneficial? Of course it would! If you have a product to sell or a message to tell, you need to learn How to Use Video Sharing Sites to Skyrocket Sales?
Video Sharing sites give you the opportunity to promote your business, blog or website for free. Users can upload, host, and share their videos with the rest of the world. Video sharing sites have become online video depositories for millions of movies, TV clips, music videos, home videos, and video blogs. For no cost, you can use video to drive traffic to your website to sell your products and services.
Successful Internet marketers know video is an extremely effective way to communicate visually. Video has the power to touch people’s emotions more than any other medium. You need to understand, video is changing the way people market products and services on the Internet. If you aren’t using video, you are missing out on one of simplest and sure-fire opportunities to promote your website, business, and yourself.
According to an April 2009 survey by the Pew Research Center’s Internet & American Life Project, the share of online adults who watch videos on video-sharing sites has nearly doubled since 2006. According to Compete.com, YouTube had 85.1 million U.S. visitors in the month of July (2009). With the rise of portable media devices, online video has also become a bigger fixture in everyday life, garnering 19% of all internet users who use video-sharing sites to watch on a typical day. In comparison, just 8% of Internet users reported use of the sites on a typical day in 2006.
For no cost, you can use video to drive traffic to your website to sell your products and services. The process is simple; create an account, upload your video and share it. Once you have a video uploaded you can provide information about the video. Adding the right information is the key to getting found by your target market. Your goal with video sharing sites is to direct users to your website or blog where they will buy your product, request a quote, or do some other desired action.
Top 40 Tips to Promote Your Business With Video Sharing Sites
1. Understand Video Sharing Site’s Algorithm (how they rank videos). They use the following factors: Title, Description, Tags, Rating, and Number of Views.
2. Keywords in Title. Make sure to put your target keyword as the title of your video
3. Make Them Look. Write effective headline as your title. Just because you post a video doesn’t mean anyone will view it. Your videos will have competition and a unique title (headline) will set your video apart from the crowd.
4. Be Descriptive. Add a description that has as many details and keywords as possible. Actually describe the video, the better the description the easier you will make it for users searching for you video.
5. Keyword Stuffing. After writing your video’s description, press return about eight times and add all relevant keywords (tags). This will drastically help people find your video.
Description:
|
(Description) Josh Fuller’s: Free Internet Marketing Tips, Tricks, and Secrets to Explode Any Online Business!
(keywords) Josh fuller, free internet marketing tips, marketing consultant Newport beach, online marketing help, etc |
6. Tagging= Views. Properly describe and tag your videos with all relevant keywords. Without tags, your videos will be extremely hard to find.
7. Use Google AdWords Keyword Tool. A great free tool used to generate ideas for your tags (keywords) list is www.google.com/adwords/keywordtool.
8. Label the File Name. Make sure the video name is labeled and has your keyword in it. Instead of “MVI_3066” label it “H2_Hummer.”
9. Use a Vanity URL. Put your keywords in your URL. If you sell “H2 Hummers,” put http://www.youtube.com/user/H2Hummer .
10. Use the Editing Features. You will want to edit your videos by adding text, sound, special effects, etc.
11. Embed Your URL in the Video. Through editing features, video sharing sites allow you to embed your URL or text right in your video.
12. Correct Category. Choose the right category for your video. Don’t put a “surfing” video in a “music” category.
13. Beef Up Your Playlist. Don’t just use the videos you created as your playlist. Add quality videos to your playlist that complement your profile. Using other people’s videos is a great way to appear bigger than you really are.
14. Create Channels. Why stop with just one channel? Create a channel for each product or service you offer. Use your keywords as the name of the channel and in the description.
15. No Video, No Problem. If you don’t have any videos of your own, don’t worry. Search the video sharing site for videos that are relevant to your niche. Once you find them, “favorite” them. Every time you “favorite” a video it becomes part of your channel, thus giving you have content you didn’t have to create.
16. Join a Group. There are groups for almost every niche you can think of. Contribute regularly to the group and put your link with your signature.
17. Create a Group. Building a group can be an extremely effective strategy to gain loyal followers and drive traffic to your site.
18. Participate in the Community. Comment on related videos. Video sharing sites are more than just online video depositories, but online communities of people who you can communicate with. If your comments are insightful you will get people checking out your videos. The more comments your videos get, the higher your ranking.
19. Comment With a Video. You are allowed to use your own video as a response to the video you just watched.
20. Email Your Contacts. Send an email to all your contacts with your video link. Each video has its own unique link, which makes it easy to copy, paste and send in emails.
21. Blog Your Videos. Put your videos on your blogs pages. The more views the video receives the higher you ranking.
22. Add Video to Social Networking Sites. Promote your videos on social networking sites like, MySpace, Facebook, Friendster, etc.
23. Use the Power of Social Bookmarking. Submit your video to social bookmarking sites like Digg, StumbleUpon, Delicious, etc
24. Leave Your Video URL Behind. Post comments on similar sites at yours and leave your video sharing URL at the end of the post.
25. Review Your Own Videos. It is perfectly acceptable to review your own video. This is a great way to get people to start commenting. Humans are curious of other people’s comments. It often takes only one comment to start the process.
26. Compound Your Efforts. Upload your videos on multiple video sharing sites. If you create 5 videos and share them on the top 10 video sharing sites. You will have your message displayed 50 times. If over the course of a year, each video is viewed only 1,000 times, then your message would be viewed 50,000 times!
27. Be Real. Create and optimize your video sharing profile. Be as descriptive and real as possible. No one likes connecting with a faceless corporation.
28. Quality Matters. Don’t post poor quality videos, they don’t have to be professionally made, but quality does matter.
29. Turn the Tables. Imagine if someone sent you the video you created. Would you want to watch it? Would you be moved to action? If not then change it so you can answer yes to both of these questions.
30. Don’t Be Salesy. Never sell anything on video sharing sites. Use your video to drive traffic to your website or blog. Find a natural way to refer to your products along with a link to your site. This is the #1 mistake most people make on video sharing sites. The video sharing community will spot a sales pitch a mile away.
31. Create Value. Make sure to offer real value to the public. Don’t just make a video for the hell of it. Focus on providing real value instead of crap, your viewers will notice.
32. Please Be Interesting - Unless you can capture the viewer’s attention in the first second or two, your video will not be viewed.
33. Short and to the Point. Don’t make your videos too long. Convey your message in a couple minutes, unless the video is providing value of course.
34. What’s the Point? - Have an end objective before you create the video. What do you want the viewer to do after they are done watching? Visit your website, call toll-free number, etc. At the end of the video say “For more free tips to grow any online business go to www.BillionaireByThirty.com.”
35. It Will Be Shared. Be prepared for your videos to be shared. Once you upload your video, the video sharing sites owns it, until it’s removed.
36. Follow the Rules. Never upload videos that you don’t own. If you violate the copyright policy you will get banned and possibly sued.
37. Be Realistic. Don’t expect to upload a video and get a million views over night, it will take time.
38. Stay Consistent. To have success on video sharing sites takes consistent effort. Consistent effort will always yields consistent results.
39. Be Patient. The reason 99% of people will never make a cent online is because they are not patient. Just like in real life, it takes time for people to get to know, like and trust you. They don’t have to know, like and trust you a lot, just a little.
40. Get started. Don’t worry if you don’t have tons of brilliant videos. There is no way to know if your videos will be the next big hit or next big flop. But if you don’t start, you’ll never know. Remember “You miss 100% of the shots you don’t take.”
List of the Top Free Video Sharing Site
Instead of spending hours researching the top free video sharing sites, I’ve decided to give them to you based on their Alexa Traffic Ranking and Page Rank, enjoy!
|
Name |
Alexa Traffic Rank |
Pank Rank |
URL |
|
|
|
|
|
|
YouTube |
4 |
9 |
|
|
Google Video |
*1 |
7 |
|
|
Daily Motion |
71 |
7 |
|
|
MetaCafe |
134 |
7 |
|
|
Vimeo |
466 |
8 |
|
|
Buzznet |
792 |
6 |
|
|
Revver |
2,323 |
6 |
|
|
BrightCove |
5211 |
7 |
|
|
Flixya |
6,348 |
5 |
|
|
Clip Shack |
68,000 |
5 |
|
|
*MySpace Video |
*11 |
8 |
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