Since the average customer needs to see your message at least 7 times before they are confident enough to purchase. Email marketing is one of the most effective ways to continually stay in contact with your prospects. You are about to learn the Top 12 Tips to Create an Effective Email Marketing Campaign.

1. What’s the Point? - Have an end objective before you write your message. You are NOT just sending out emails, you need a call to action. What do you want the reader to do after they are done reading? Visit your website, download a free e-book, call a toll-free number, etc.
2. Baby Steps- Don’t worry if you don’t have hundreds of brilliant emails to send your list. Just sending a message saying “I want to wish everyone a wonderful week, and encourage everyone to; follow your heart, practice daily, and never give up,” can be a very effective way to build trust.
3. Short & To The Point- Keep your emails brief and make sure to write short paragraphs. No one wants to open their email and read a novel.
4. Be Real- Your product, service, business should offer real value to the public, don’t send out a boring sales-pitchy commercial.
5. Special Specials- You can send out anything you can think of. Experiment sending out specials like, “24 Hours Only, 25% off all our products,” or “If you spend $500 or more, we will throw in a free $20 gas card.”
6. Please Be Interesting - Think about what happens when you get a boring email, you delete it right? Unless you can capture the reader’s attention in the first second or two, your message will end up in the trash.
7. Spend Time on the Content- Developing relevant emails does require content, but it doesn’t necessarily mean more work. (Top 7 Techniques to Create Content for Your Autoresponder and Email Marketing Campaigns)
8. Make Me Look- Before your message ever gets in front of your intended party’s eyes; you have to get them open the email first. This is where we need to have a unique subject line. Test different subject lines to see what works and what doesn’t. If you wrote an email with the title “Open This Email or You Will Die,” you should get most people to click on it, but it might not be the best idea.
9. Turn the Tables- Image if you were sent the message you are thinking about sending. Would you open it? Would you read it? Would you be moved to action? If not then change it so you can answer yes to all these questions.
10. Spell Check- Check your spelling and grammar, if you are trying to position yourself as an expert in your field, emails riddled with punctuation, grammar, and spelling mistakes should be avoided. (However, perfection is impossible, mistakes do happen)
11. Take Credit- Don’t assume the reader knows who you are and what your company or website is. Include your contact information: name, business name, website, etc
12. Get Started -Remember, life is 80% take, 20% ask. Don’t wait to add start sending your list information. Life is short, take action!

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