Successful marketers know “The fortune is in the follow up.” Successful Internet marketers go a step further and know “The fortune is in the list.” Developing relevant emails does require more content, but it doesn’t necessarily mean more work. Here are the top 7 secret techniques to create content for your autoresponder and email marketing campaigns.

1. Reuse and Recycle- Take your core marketing messages you have already created and reuse it over and over again, tweaking it slightly.
2. Mime Your Website- You no doubt have accumulated tons of valuable content on your site. Why not put those existing product descriptions, pictures, press releases, and mission statements to good use.
3. Use Third Party Content- There are many experts who will license their content to you for very cheap or for a link to their site.
4. Develop Relationships with Bloggers- Statistics shows there are currently 130 million blogs and about 200,000 new blogs are added every day (May 2009). Blogs are made by people who want to share their thoughts, opinions on topics they care about, simply ask them is you can redistribute their info as long as you give them recognition, many will jump at the chance.
5. Hire a Professional Copywriter- There are many freelancers who can write clean effective copy for very cheap (www.elance.com)
6. Use a Photosharing Site- There are websites that offer free, high resolution images that would be perfect for your emails. I use and love Photobucket, feel free to use any of my images at http://s553.photobucket.com/albums/jj397/jfkfuller/
7. RSS and HTTP:Get - These are technologies that enable you to automatically populate your emails with content from other online sources. RSS stands for Really Simple Syndication, and HTTP:Get is a coding term, both allow a marketer to put content right from another web page with any creation or upload necessary.

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