Why Your Site Needs Audio?
By Josh Fuller on Mar 1, 2009 in Audio, Internet Marketing Tips, Tricks and Secrets
Even if you have the most amazing content on your website, you will not be able to reach a large segment of the population. In case you haven’t been paying attention, most of the population hates to read. Adding audio to your site is valuable technique to engage your visitors and increase sales.
Did you know, Streamies, those users who watch or listen to streaming online, represent 44% of all Internet users and 27% of Americans overall. By far, streamies are the most valuable consumer group on the Internet. “Streaming media consumers are far more interactive, are more oriented to e-commerce and spend more time online compared with Internet users who don’t stream.” (Edison Media Study)
Studies have proven people associate streaming audio and video with respected corporate professional sites. People tend to question the material less when it is presented in steaming audio.
An effective strategy is to offer every article you have not only in text form, but in audio as well. Many people who look at your article, “How to Get a Stampede of Traffic With Article Marketing,” and think “I really want to learn that.” However when they click on the link and find out the article is 3 pages long, they may lose interest and move on. If you had an audio link next to the text, they could simply play the information while they continue to surf the web or download it and listen to it later.
Adding audio will dramatically increase the time people spend on your site. Currently only 10% of sites use any form of streaming media. Audio will differentiate yourself from 90% of your completion. All the top internet marketers are using audio because it works.
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